Developing a powerful marketing strategy can be a daunting task, but taking the right steps can lead you great success. Here are 5 steps to enhancing your marketing strategy and how TGI can help.
Since the 1960s, marketers have been focused on carving out a piece of the 76 million strong baby boomer spending pie. But a bigger pie is now ready for slicing. There are more than 80 million millennials today and their collective spending power is expected to top $10 trillion over their lifetimes. Companies like Chipotle, Old Navy, Trader Joe’s, and…
Article from the March/April Issue of Marketing Hour, Brand Police: Why your brand should be your first line of defense By: Charlie Lunan After the research and development phase of your brand, it is time to monitor your brand and if necessary, enforce legal action. A comprehensive brand protection strategy can and should be driven by marketers in close coordination…
Article from the March/April Issue of Marketing Hour, Brand Police: Why your brand should be your first line of defense By: Charlie Lunan With the plethora of information and competition in the marketing world today, it is vital for companies to develop an effective brand protection strategy. Having protection and setting standards for your brand will help protect your brand…
In a world inundated with marketing technology, messages and how to receive them, it is hard navigate through it all while maintaining your focus. Developing a powerful cross channel marketing strategy can be a daunting task, but taking the right steps can lead you to marketing sophistication. Avoid the pitfall of cross channel marketing by refining your marketing strategy. The…
At TGI, one of our priorities is building and maintaining relationships with our clients. Inspired by the opportunities to learn, listen and maybe provide some solutions or ideas to our clients, we turned our attention to social media. In the beginning of the summer, TGI developed a goal to create a content driven social media strategy with the intention of…