Takeru Kobayashi revolutionized the sport of competitive eating. At five foot eight inches tall with a slight build, it seemed impossible that Kobi, as he was called, could more than double the previous records in his field. According to Freakonomics Authors Steven D. Levitt and Stephen J. Dubner, Kobayashi’s success might be the secret sauce for business owners who are…

Critical information is typically preceded by this important question. Whether it’s a grade school announcement reminding students to bring in a permission slip or a conductor on a train announcing the next stop, these words get an audience’s attention. What happens if the announcement isn’t spoken, but printed instead? As it turns out, color is the printed equivalent of this…