In 2010, more than 1,785,059 confirmed cases of Dengue—a deadly mosquito-borne fever—were reported on a worldwide basis. With over 30,000 cases of its own by 2013, the tiny country of Sri Lanka embarked on a massive campaign to educate its population. Mawbima, Sri Lanka’s mass-market newspaper, played a key role during the campaign by providing much-needed information about the disease,…