To stay ahead in business, business and marketing professionals alike are constantly searching for the next big marketing campaign to really get their word out there. To be heard, we need to be different, we need to capture the attention of our audience, and we need to think outside of the box. However, sometimes we over think the process and…
In a world inundated with marketing technology, messages and how to receive them, it is hard navigate through it all while maintaining your focus. Developing a powerful cross channel marketing strategy can be a daunting task, but taking the right steps can lead you to marketing sophistication. Avoid the pitfall of cross channel marketing by refining your marketing strategy. The…
On Friday, March 14, 2014, TGI and Hewlett Packard (HP) hosted The Power of 3 Symposium, focusing on Innovation, Education and Interaction. Friends, clients and colleagues joined us for this innovative event all under the theme of our favorite holiday, St. Patrick’s Day. Watch our video below to see what the day was all about, and read below for more…
TGI’s roots are in print and typesetting, we have a deep history in traditional offset printing, we pioneered digital, short-run printing, invested in large format equipment, but we owe our success to something we love – technology. We have a love affair with technology in marketing. Embracing technology has kept us alive and has allowed for our old friend, print,…
Inspired by the theme for Dscoop9, “Break The Mold”, Dscoop is breaking the mold like never before in their marketing efforts for the Dscoop9 conference. The marketing strategy for the conference calls for using variable data and cross-media tactics throughout all marketing materials in a way that is new to the organization’s marketing techniques from previous years. Dscoop took into…
In a world inundated with marketing messages and ways to receive them, it is hard to stand out in the marketing mix. Cross media campaigns are essential strategies for reaching your market, allowing you to interact on multiple channels, providing various opportunities to reach every recipient. Single channel marketing, will result in being lost, and causing lower response rates and…