There are a lot of changes occurring at TGI this year, we are redeveloping our website, renovating our TGI Headquarters in Philadelphia, bringing in new technology, and it is all because we are driven to bring the most value we can to our partnerships. We are ready to unveil a winter’s worth of efforts. On March 14th we will be…
TGI’s roots are in print and typesetting, we have a deep history in traditional offset printing, we pioneered digital, short-run printing, invested in large format equipment, but we owe our success to something we love – technology. We have a love affair with technology in marketing. Embracing technology has kept us alive and has allowed for our old friend, print,…
We love marketing, every single aspect of it, so this week we are dedicated to our love for all things marketing. Here are some of the capabilities that we know and love: We love Wide format printing The options are seriously endless in Wide format printing. From wall coverings to vehicle wraps, we love it all. We love our HP…
Inspired by the theme for Dscoop9, “Break The Mold”, Dscoop is breaking the mold like never before in their marketing efforts for the Dscoop9 conference. The marketing strategy for the conference calls for using variable data and cross-media tactics throughout all marketing materials in a way that is new to the organization’s marketing techniques from previous years. Dscoop took into…
Companies spend up to millions of dollars developing their brand. When building a brand, companies spend countless hours developing a strategy, look and feel that communicates their message to their audience. That is why when marketing your brand it is vital to be consistent. To strive for visual cohesion, develop a blue print detailing a number of standards, such as…
The New Year is right around the corner! 2013 has been an awesome year for TGI because of our wonderful clients and coworkers, and we are looking forward to seeing what lies ahead in 2014. To kick off the New Year, we wanted to share what is in store for 2014, and take a look back at the past year, revisiting…
In a world inundated with marketing messages and ways to receive them, it is hard to stand out in the marketing mix. Cross media campaigns are essential strategies for reaching your market, allowing you to interact on multiple channels, providing various opportunities to reach every recipient. Single channel marketing, will result in being lost, and causing lower response rates and…
“Remember that the happiest people are not those getting more, but those giving more.” H.Jackson Brown, Jr. As the Holidays are slowly approaching us, this is important to remember. According to www.greetingcards.org, Americans spend nearly $2 billion on Christmas holiday cards each year. If businesses or individuals bought their holiday cards from local organizations, cards sales could generate millions of dollars…
At TGI, one of our priorities is building and maintaining relationships with our clients. Inspired by the opportunities to learn, listen and maybe provide some solutions or ideas to our clients, we turned our attention to social media. In the beginning of the summer, TGI developed a goal to create a content driven social media strategy with the intention of…
Wilmington University has established an annual fundraiser to help students realize their dreams for a degree in higher education. This past Saturday, October 26, TGI sponsored the President’s VIP Reception room. The Green and White Scholarship Ball is a Black Tie/Masquerade Party that features themed venues of food, beverages, cocktails and music, transforming the University classroom building into an exciting…