Lead nurturing is the process of expanding relationships with prospects as they move through each step of their buying process. Good lead nurturing is all about getting the right message to the right prospect at the right time via the right channels. In order to do this well, the selling company has to identify where a prospect is at all…
Maura Glacken, TGI’s Marketing Coordinator, breaks down a few commercials from Super Bowl 50. Ah, another Super Bowl came and went. While we are still trying to gain back momentum from Sunday’s festivities, there are a few things that I can’t stop thinking about. Aside from the Bronco’s win, Lady Gaga’s outstanding version of the Star Spangled Banner -Can you say…
From TGI’s Marketing Hour Magazine, September/October 2015 issue. Back in the Saddle: Tolerating Failure and Winning Against All Odds. “Mistakes are the portal of discovery”- James Joyce In business, following your dream to bring your product or service into the world is a risky venture. Among the many incredible stories of great successes in business ventures, there are far more stories…
By Lorrie Bryan, TGI’s Marketing Hour, Volume 1 Issue Five: September/October 2015 With a few clicks, the right data-software combo can readily tell you who your best customer is and what products or services he has bought from you in the past A couple of more clicks, and you can predict with a great accuracy what they’re likely to buy…
Event planning is no easy undertaking. Organizing dozens of tasks, pressing deadlines, managing vendors, communication, and all around multitasking is what you deal with every day in order to pull off an awesome event. And on top of these things, you have to worry about making sure your event is a memorable one. When it comes to planning a successful…
To stay ahead in business, business and marketing professionals alike are constantly searching for the next big marketing campaign to really get their word out there. To be heard, we need to be different, we need to capture the attention of our audience, and we need to think outside of the box. However, sometimes we over think the process and…
Every so often, an exciting product hits the market that changes the industry and really grabs our attention. When Photo Tex, a self-adhesive fabric, came on the scene in 2004 it ignited a revolution in the peel and stick signage arena, and made up for the shortcomings of your typical vinyl signage. Creating a new range of possibilities for printers,…
It’s official! After going through a vigorous Third-Party audit process, TGI is proud to announce our successful completion of the Service Organization Controls 2 (SOC2) examination by security audit firm 360 Advanced P.A. SOC 2 is a series of tested controls built on data, IT infrastructure and building security. The successful completion of the SOC 2 compliance process provides our…
James Obermayer came up with the Rule of 45, which says that 45% of your prospects will eventually buy. If not from you, then they will buy from a competitor. The time it takes to convert initial interest into a sale varies widely depending on what you sell and who you sell it to. There is one constant though, you…
Taken from the article, Underdogs: How our Weaknesses can Become our Strengths, by Michael J. Pallerino, in TGI’s May/June issue of Marketing Hour. 1. Nothing is impossible: David found that weak point in Goliath’s armor, which allowed him to triumph in the battle. You must find the proper approach, and/or bide your time for the right opportunity to take action.…