The turnover within an average sales organization is more than 25% according to the 2015-2016 Sales Effectiveness – Sales Acceleration Survey conducted by DePaul University. Many industries accept this level of turnover among the sales ranks as normal, but consider this—would Google accept a 25% turnover in engineering? Probably not. The reason is simple—that type of turnover affects an organization’s…
According to a recent study conducted by a team of psychologists from several major universities, even employees who were the most focused on learning and improvement were “significantly unhappy” with the constructive criticism they received during annual performance reviews. This explains the results from a separate study conducted by Deloitte, where 58% of responding executives noted that their current performance…
In past years, sales managers often started each day by shooing their teams out of the office and into the streets believing that the best way to make a plan was to get in front of customers. Reps who spent too much time in the office were often labeled “office dogs” because they lacked the motivation to spend all…
For most businesses, keeping your best customers happy is a key initiative. However, many companies’ efforts are thwarted by disparate data sources and ROI metrics that fail to measure a key element of the customer experience—appreciation. Johnston & Murphy, a retailer known for the quality of its products, was able to establish a strong and loyal base with 52% of…
According to the 2016 DemandGen Report, 51% of B2B buyers are relying more on content to conduct research and make purchasing decisions than they did in 2015. Content has become such a critical part of the sales process for buyers and sellers that 75% of B2B marketers plan to increase their spending on content development in 2017. eMarketer claims that…
Wide Format Display Solutions from TGI Enhance your branding, visibility, and add the WOW factor to your next event, product launch, or to freshen up the office décor. Indoor and Outdoor Events Banners, posters, signage, retractable bannerstands, custom diecuts, floor graphics Packaging Short run box and package production, point of purchase display prototypes Retail In-store Signage Hanging signage,…
Hear that? It’s the sound of 162 billion phone calls to businesses resulting from the search, social, and display advertising appearing on mobile phones. Today’s marketers are shifting more and more of their spending to mobile. BIA Kelsey, a leading research firm focused on local advertising and marketing, expects the number of conversion calls to increase to 162 billion…
Last week, TGI lost a member of our work family and dear friend, Nalan Price. Over the last 9 years, Nalan fought a long, hard battle with cancer. During this time, she had a large support system, most of whom are familiar with the team shirt she wore that said “Fight Like A Girl”. In Nalan’s case, this meant be…
At some time in the life of a small business, someone besides the owner will need to sell the product or service for the firm to be truly successful. Unfortunately, that’s where the wheels come off the bus for a lot of business owners. While they are continuing to bring in revenue themselves and focusing on a myriad of other…
On Project Runway, American Fashion Consultant Tim Gunn coined the phrase “Make it work!” for would-be designers who needed to transform their existing design into something competition-ready in a very short period of time. Just like would-be designers, your sales reps may need the same advice when using voicemail messages to get the attention of prospects. According to RingLead, 80%…