Article from the March/April Issue of Marketing Hour, Brand Police: Why your brand should be your first line of defense By: Charlie Lunan With the plethora of information and competition in the marketing world today, it is vital for companies to develop an effective brand protection strategy. Having protection and setting standards for your brand will help protect your brand…
In a world inundated with marketing technology, messages and how to receive them, it is hard navigate through it all while maintaining your focus. Developing a powerful cross channel marketing strategy can be a daunting task, but taking the right steps can lead you to marketing sophistication. Avoid the pitfall of cross channel marketing by refining your marketing strategy. The…
Having friends worldwide in the industry really pays off. Last week, we were challenged with a super rush turnaround, a project was to be printed and shipped to Hong Kong, in 24 hours! Thanks to Dscoop, and our partners in Tokyo, we were able to make it happen! Here are the Details: Problem: A Private School had representatives in China…
“We started Dscoop to provide the Industry with a positive platform that could create partnerships, new opportunities, and build relationships. Never, would I have imagined this organization to grow into what it is today.” Jack Glacken, President of TGI. Dscoop, a community of HP users, is holding their Tenth Annual Conference, Dscoop X, March 5-7, 2015 in Washington, DC. The…
The biggest mistakes marketers make today, taken from TGI’s Marketing Hour. Article by: Michael J. Pallerino “Mistakes you can learn from; sins stay with you forever.”-Corey Taylor We learn something new every day. That’s the idea anyway. We exact plans and strategies. Some work and some don’t. Then we sit down and sift through the pros and cons of every single move.…
Static selling to an audience is not enough anymore. In fact, it could be considered downright boring. Today’s audience wants to get into the action and participate. Winning over customers requires creating an engaging, interactive experience where the brand and customer reality intersect. And that’s how Nabisco’s Oreo, Trident, and Ritz brands, millions of screaming teenyboppers, and the group One…
Potential customers can leak out of your prospect funnel in numerous locations; plugging those holes is all about getting rid of the distractions. On the consumer side, shoppers get distracted when there’s a question they can’t answer. “Will these slacks work with my brown shoes?” On the B2B side, those questions can sound like, “Is this software compatible with my…
Krispy Kreme is enjoying 21 straight quarters of growth, a feat few in the crowded $50-billion breakfast market segment can rival. Its secret ingredient to sweet success: taking solid actions to improve product quality and respond to customer purchasing actions. In 2005, sales topped $1.07 billion, but the aggressive expansion plan that followed wasn’t the icing on the donut Krispy…
Can I Take 9 Minutes of Your Time? George Bernard Shaw once said, “Sorry for the letter, I didn’t have time to write a postcard.” He knew that it took more time to summarize his thoughts to fit concisely on a postcard then to fill a letter. Applying this logic to meeting presentations leads to better and more productive communications.…
In a recent article in The Atlantic (“Why Don’t Young Americans Buy Cars?”) Jordan Weissmann explored the sharp decline in car sales to Millennials. He wondered aloud if it is a generational shift or just a lackluster economy. Either way, today’s marketers need to understand what’s going on inside the heads of those earphone wearing, iPhone toting, Zipcar driving young…