From TGI’s Marketing Hour Magazine, September/October 2015 issue. Back in the Saddle: Tolerating Failure and Winning Against All Odds. “Mistakes are the portal of discovery”- James Joyce In business, following your dream to bring your product or service into the world is a risky venture. Among the many incredible stories of great successes in business ventures, there are far more stories…
By Lorrie Bryan, TGI’s Marketing Hour, Volume 1 Issue Five: September/October 2015 With a few clicks, the right data-software combo can readily tell you who your best customer is and what products or services he has bought from you in the past A couple of more clicks, and you can predict with a great accuracy what they’re likely to buy…
Event planning is no easy undertaking. Organizing dozens of tasks, pressing deadlines, managing vendors, communication, and all around multitasking is what you deal with every day in order to pull off an awesome event. And on top of these things, you have to worry about making sure your event is a memorable one. When it comes to planning a successful…
To stay ahead in business, business and marketing professionals alike are constantly searching for the next big marketing campaign to really get their word out there. To be heard, we need to be different, we need to capture the attention of our audience, and we need to think outside of the box. However, sometimes we over think the process and…
Every so often, an exciting product hits the market that changes the industry and really grabs our attention. When Photo Tex, a self-adhesive fabric, came on the scene in 2004 it ignited a revolution in the peel and stick signage arena, and made up for the shortcomings of your typical vinyl signage. Creating a new range of possibilities for printers,…
It’s official! After going through a vigorous Third-Party audit process, TGI is proud to announce our successful completion of the Service Organization Controls 2 (SOC2) examination by security audit firm 360 Advanced P.A. SOC 2 is a series of tested controls built on data, IT infrastructure and building security. The successful completion of the SOC 2 compliance process provides our…
James Obermayer came up with the Rule of 45, which says that 45% of your prospects will eventually buy. If not from you, then they will buy from a competitor. The time it takes to convert initial interest into a sale varies widely depending on what you sell and who you sell it to. There is one constant though, you…
Taken from the article, Underdogs: How our Weaknesses can Become our Strengths, by Michael J. Pallerino, in TGI’s May/June issue of Marketing Hour. 1. Nothing is impossible: David found that weak point in Goliath’s armor, which allowed him to triumph in the battle. You must find the proper approach, and/or bide your time for the right opportunity to take action.…
Since the 1960s, marketers have been focused on carving out a piece of the 76 million strong baby boomer spending pie. But a bigger pie is now ready for slicing. There are more than 80 million millennials today and their collective spending power is expected to top $10 trillion over their lifetimes. Companies like Chipotle, Old Navy, Trader Joe’s, and…
Article from the March/April Issue of Marketing Hour, Brand Police: Why your brand should be your first line of defense By: Charlie Lunan After the research and development phase of your brand, it is time to monitor your brand and if necessary, enforce legal action. A comprehensive brand protection strategy can and should be driven by marketers in close coordination…